To develop the concept for this set of four packaging designs, I debated between following a safe and guideline-compliant approach, in line with The Skinny Food’s existing style, or opting for images related to the type of candy inside. After extensive consideration and market research, I realized that to attract customers, candy packaging needs to be eye-catching, unique, and inspiring, sparking curiosity and imagination. The packaging must stand out on the shelf, creating a sense of novelty and distinguishing itself from competing brands. Therefore, I decided to pursue a quirky and unconventional design that few would dare to attempt.

Designer : NeO Creative Studio

Location : Ho Chi Minh City, Vietnam

Project : SUGAR FREE CANDY – PACKAGING DESIGN

Client : The Skinny Food