La Mar Royale – A Luxurious Escape Inspired by the French Riviera
Client Needs
The client envisioned La Mar Royale as a luxurious, boutique hotel that immerses guests in the refined elegance and vibrant essence of the French Riviera. With a commitment to providing a memorable, high-end experience, the client sought a brand identity that would evoke the sophistication of the Mediterranean lifestyle while ensuring that every touchpoint, from amenities to interiors, reflected a sense of exclusivity, warmth, and relaxation.
New Brand Identity
Rooted in the timeless allure of the Côte d’Azur, La Mar Royale’s brand identity was crafted to capture the Riviera’s effortless luxury and tranquil beauty. Key elements include a soft yet sophisticated color palette—drawing on Mediterranean blues, sandy neutrals, and hints of coral—to echo the nearby sea, sandy shores, and warm sunsets. The logo and typography were designed with a modern, minimalist approach, incorporating elegant serif fonts and wave-like motifs that subtly reflect the maritime influence. This aesthetic extends to all hotel materials, including custom amenity packaging and signage, aligning the brand with the serene elegance that discerning guests seek.
Experience and Ambiance
From the moment of arrival, guests are surrounded by an environment that embodies the Riviera’s charm and sophistication, inviting them to relax, recharge, and savor the moment. Every detail—from the sea-inspired scents and luxurious textures to thoughtfully curated art and coastal-inspired décor—transports guests to a place where the Mediterranean meets modern luxury. The brand’s tone is refined yet warm, welcoming guests into an immersive experience that feels simultaneously grand and intimate, promising both indulgence and the comfort of home.
La Mar Royale now stands as a distinctive haven on the French Riviera, delivering an atmosphere of serene luxury and curated refinement, crafted for travelers in search of elegance and unforgettable memories by the sea.
Location : Lisbon, Portugal
Project : La Mar Royale Hotel
Client : La Mar Royale