The worlds of premium cosmetics and modern packaging design have collided in spectacular fashion with the rebranding of House of Senses: the Australian brand has taken a bold step forward, unveiling a visual identity that marries timeless elegance with the evocative beauty of its homeland.

The rebranding features a sophisticated color palette of dominant black and metallic bronze accents, inspired by the Australian desert. The contrast of these colors represents the brand’s duality: luxurious yet grounded, modern yet timeless.

The logo is a modern interpretation of geometry, consisting of two overlapping circles with a diagonal wave at the center. This wave symbolizes fluidity and elegance, evoking the natural curves of the Australian outback and the creamy textures of the brand’s products. The design strikes a balance between nature-inspired elements and contemporary aesthetics.

The Poppins font was selected for its clean lines and versatility, reinforcing the brand’s minimalistic philosophy while ensuring readability across all platforms.

House of Senses’ rebrand goes beyond just the logo and color scheme. It combines luxury, elegance, and a deep respect for the brand’s roots, setting a new standard in premium packaging design. By blending minimalism with natural inspiration, House of Senses crafts an identity that resonates emotionally with consumers, offering a true storytelling experience.

Designer : Andrea Curto

Location : Italy

Project : House of Senses design captures the soul of Australian luxury

Client : House of Senses – via @brand.brief on Instagram