February 28, 2024

ABC Design Communication

Six wonderful velvety smoothies tastes by Jean Paul company, desired a packaging that would apply to wholesale and to Baristas. A product that would earn its position to the coffee shop’s shelves. Its design is based on the idea of cyclists riding straight to be refreshed by the smoothies, given in a vintage, engraving style. The flavors logos stand out by the color palettes used for each flavor, while the font plays visual tricks, creating a desirable image on the bottle. The product’s placement on the bar, even if it doesn’t concern directly the consumer, it gives an aesthetically quality product.

Designer : ABC Design Communication

Location : Athens, Greece

Project : “Smoothies” Jean Paul Lab

Client : Jean Paul Lab