December 1, 2023

Alice Topopolska

MELI is a Ukrainian brand that produces high-quality honey and supplies it all over the world. The wings of a bee were chosen as an idea for the concept of the Meli brand – they symbolize the lightness and delicate, unobtrusive taste of the honey. According to the concept, the letter E in the logo is drawn in the form of the wings of a bee. The identity system balances the natural with the aesthetic. The typography is clean and the color codes are extracted from nature.

Designer : Alice Topopolska

Location : Kharkiv, Ukraine

Project : Meli – honey packaging design