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October 5, 2022

Plan b branding & strategy

This single malt is the first ever whisky aged in the lowest place on earth – the Dead Sea. 423 meters below sea level with temperatures climbing as high as 50°C, this whisky is as strong and intense as the conditions under which it was matured in.

Designer : Plan b branding & strategy

Location : Tel aviv, Israel

Project : The Apex dead sea edition




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