December 6, 2022


Asda had one thing on their wishlist. To modernize their Christmas range, elevating quality perceptions along the way. We got to work to rekindle the Christmas spirit, delivering just in time for winter.

‘A Magical Christmas, All wrapped up by Asda’ re-imagines packaging as a beautifully wrapped present. Each side considered with a wrap-around pattern, handwritten elements and Christmas cracker humour stamps.

Photography played a vital role in raising quality perceptions across the range. Bold close-up crops and warm lighting all create a festive and modern look and feel.
Asda invested heavily in gold foil across the whole of the Christmas range to elevate, raising quality perceptions even further.
A jewel tone colour palette allows for stronger differentiation when needed, whilst still harnessing the magic feel of Christmas.

All this results in a bold yet elegant design that brings back the cheeky and jolly personality Asda is known for.

Designer : OurCreative.

Location : Leeds, UK

Project : ASDA Mid-Tier Christmas Re-design