TUF is a family owned Macedonian brand for Truffles and Truffle products. After many years of raising and training truffle dogs, they decided to launch their own brand.
During our research, we found out that the order they give to the dogs to go search for truffles is “TUF”. So we started from there as a nice and sound name for the brand.
We continued with the whole brand identity and label design in an elegant, exclusive look to fit the product itself. With minimalistic style and fine production, we reached the desired feel of the product.
Location : Skopje, Macedonia
Project : TUF Truffle Products – Branding and Packaging