Komboocha’s main purpose is to bring new flavors to the classic sweet, fizzy fermented tea. We experiment with unconventional ingredients and bring the drink into new environments. The brand uses a traditional method that involves low sugar usage. The ingredients used such as: reishi, pine needle, indian tea,etc. bring nutrients and health benefits rarely found in conventional products. The target audience is the Gen Z generation known for loving maximalism design and escapism with clashing textures and noisy color combinations. However, the design was a bit toned down to also represent the natural health aspect.

Designer : Ofelia Andronic

Location : Oradea, Romania

Project : Komboocha – Organic Kombucha