Noms encourages children to consume their five a day and introduces them to new, traditionally unnappealing flavours. The design aims to excite the child through the use of bold, vibrant colours, playful copywriting and fun games. Each carton also introduces a ‘Noms friend’, a character which aims to ease the child into these new flavours and textures.

Designer : Mollie Rycroft-Stanley

Location : Birmingham, UK

Project : Noms Children’s Smoothie’s