In 2019 we were commissioned to brand a small dairy farm from ?urug (Serbia) “Farmer”. For over a hundred years the farm has been nurturing a tradition of milk processing that is passed from generation to generation and which is primarily based on hand-made cheese. The first-class milk for their cheeses guarantees premium products made with genuine care and dedication. “Farmer” produces different types of cheese, from Gouda and Parmesan to rolled and fine cheese.
Two main elements were used for branding. The first element features the cowbell which simultaneously makes the logo and the business card. The cowbell represents free-roaming herds, vast plains and unspoiled landscapes. The second feature of the brand is the ribbon, tying both the tag/logo and the product. The ribbon, symbolizing the holder of the bell, also contains the characteristics of and nutritional information on the cheese. This further enhances the functionality and applicability of the design.
Location : Novi Sad, Serbia
Project : “Farmer” – branding for a small dairy farm