The new visual packaging design for the brand: To create the new unique look-and-feel for the new packaging design, we’ve decided to create a series of illustrations that help associating the brand SOUL with its origin, Buon Ma Thuot (Highland Vietnam). The soul of the local nature is really the soul of the brand. The visual illustrations help the brand to tell its story without saying much in words.

Designer : Fín studio

Location : Ho Chi Minh City, Vietnam

Project : SOUL Specialty Coffee