Baking powder is often the unsung hero of baking. Yet, because it contains both the base and acid needed for the product to rise, it’s an essential ingredient when cooking.

Essentially, the packaging design was broken down into two elements: emotion and senses. These two elements are found through the elegant illustrations and color story on each aluminum can. Not only are the packaging designs gorgeous, but the eco-friendly design system ensures that the packaging can be repurposed flawlessly.

Bad days are those where everything feels more nostalgic. When you don’t crave your favorite breakfast and when your lower back hurts from so much stress. Those days where you just want time to pass faster so you can get home to be all Loosey-Goosey and pamper yourself as only you know: eating something you love, something delicious, light, and fluffy. Not only eating it but also being able to prepare it easily and simply, just like magic.

These are the baking powders that magically ended a bad day.

Designer : Enrique Puerto and Adrià Tañà

Location : Mexico City, Mexico

Project : Loosey-Goosey