When it comes to a wide variety of seeds, Nutroma is a known brand. When we got the golden opportunity to work with them, we wanted to redefine the way package their products to suit their stature. We wanted to show the authenticity and purity of the brand and convey to the consumers that the products come from the ‘Farm to the Fork’. This concept talked about the farmers cultivating the seeds without unnecessary chemicals and giving only the best natural products that come to the table of the consumer. For the packaging, we decided to go with a transparent window so people can have a peep at what’s inside. It looked exactly like the jars which are present in everyone’s kitchen and gave off a very homely feel that attracted many customers. The illustration of the farmers beside the jar is to show how these seeds come straight from the farm to people’s houses.
Location : Ahmedabad, India
Project : Nutroma – Seeds Packaging Design