Company specialized in the distribution and marketing of canned seafood products.
The concept of the packaging is based on the metaphor that refers to the optimistic or pessimistic reflection of a glass half full or half empty of water. This experiment aims to bring us closer to the particular vision of the events that occur in our daily lives, and to place us in front of our own vision of all the things that happen to us. But, in the end, it doesn’t matter how you see the glass as long as you reflect on how it is, because in the end every vision is equally correct. The glass seems to be both half full and half empty and it only depends on the moment in which this reflection is valued.
Location : Palma de Mallorca, Spain
Project : Conserves Son Sardina