Arpa Dried Fruits

Hello to all the viewers and readers. I am representing the new project that I have been working on for the recent few months.

Arpa is a small company that produces dried fruits, lemonade, sweet sujuk, etc. They are in the market for about six-seven years and they had no competitive packaging design for their dried fruits, although they are producing very high-quality products for the local Armenian market. They produce dried apple, dried peach, dried apricot, dried figs, dried persimmons, dried tomato, etc and all of these products should be visible on the store shelves.
After the contract has been signed, I started sketching. This was the situation when you clearly imagine what you should draw/design so I suggested only one concept, and I was sure that this is the best idea that can be generated in my mind regarding this project.

I suggested the first character holding apples. This was the girl character with just line drawing and I suggested having three main characters – a grandpa farmer and his two grandchildren – a young boy and a girl since this product aim to be the best family choice.

In total, producers had nine or ten products with two sizes each – small pouch packaging and big pouch packaging.

Designer : Aram Atyan

Location : Yerevan, Armenia

Project : Arpa Dried fruits