December 19, 2022

Alexandra Gavryutina

Altay Eco uses only natural ingredients and drying technology that preserves maximum vitamins. The idea of the Altai Territory (the place is compared to the Swiss Alps) is imbued with a flavor of purity and usefulness even for those who have not been there.
After analyzing the core of the target audience, it became clear what is a pleasure for them: sweets that are helpful and energizing instead of guilt-inducing. A really good habit and self-care, not something they are advised to give up.
Metaphor: a gift from nature.

Designer : Antonia Skaraki

Location : Antalya, Turkey

Project : Chocolate and honey packaging design