Altay Eco uses only natural ingredients and drying technology that preserves maximum vitamins. The idea of the Altai Territory (the place is compared to the Swiss Alps) is imbued with a flavor of purity and usefulness even for those who have not been there.
After analyzing the core of the target audience, it became clear what is a pleasure for them: sweets that are helpful and energizing instead of guilt-inducing. A really good habit and self-care, not something they are advised to give up.
Metaphor: a gift from nature.
Location : Antalya, Turkey
Project : Chocolate and honey packaging design