Secret Alchemist as a brand, is a simple, soothing, and homespun manifestation of our ancient herit-age of aromatherapy. The brand’s logo as well as its abbreviation is a clear demonstration of its lucid simplicity and modernity. The brand’s visual language has been imagined to make a viewer feel the opposite of ‘chaos’. While spinning the brand’s story, we used warm, vintage colors to infuse a sense of grace and af?nity with its audience. The fonts, similarly, are elegant, clean, and minimalist making the experience of browsing through the brand nothing but equanimous. The outer packaging has been de?ned with easy yet appealing botanical illustrations and a clear description of the ingredients of the products. The simplistic yet distinguishable packaging and logo design depict the brand’s aura.

Designer : YELLOW

Location : MUMBAI, INDIA

Project : Brand Design and Identity