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September 17, 2021

Soliman Algendy

Inventric is an additive manufacturing business (3D printing, CNC) that is situated in Egypt, aiming to revolutionize 3D printing through offering fast, high-quality services for competitive price ranges.
Our vision is to revolutionize the idea of 3D Printing services in Egypt.

The audience we target are students, businesses, doctors (dentists, surgeons, etc.), hobbyists.

The Mission is to ​be a prime example of an empowering brand that is consistently associated with promoting creativity and innovation.

We wanted to look modern, formal, and innovative, and we are not only sticking to 3D printing, but we also plan on expanding to CNC, consulting services for customers and businesses.

The value we provide: are fast communications and avid technical skills, deliver the product with high quality at competitive pricing.

So the target for this project was to create a compelling, long-lasting visual identity that communicates and speaks to our overall brand promises and to be used across all platforms, communication channels, and media.

During the designing process, we wanted our identity to be distinct and not confused with other competitors/brands, also to appeal to the “students” segment, while preserving professionalism and formality since the market segments we approach are quite diverse, so we designed the logo to look professional but also friendly by using rounded edges putting the shape in a circle to balance it.

The concept of the logo is an abstracted shape of person and letter I, we created the icon minimal to not lose the impact it has in black and white

Designer : Soliman Algendy

Location : Kafr El-Shaikh – Egypt

Project :  Inventric – Brand Identity

 

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