The Product is called Beej-Patakha or seed crackers. The packaging design thematic is to replicate the idea of vintage firecracker packaging. The objective was to enhance this idea with the effect of halftones, vintage colors and textures, and offset printing, that occurred as a screen-printing mistake. The concept is to show a sapling emerging from a coir pot and creating an aura that generally a cracker creates when lit. Plants are emerging from the fire-crackers thus showing what the product really is.
Beej Patakha translates to Seed Crackers. Beej-Patakha are not firecrackers. They are plantable seed crackers that have been given the shape of different crackers like a flower pot, rocket, etc. India Celebrates Diwali as a festival of lights and the triumph of good over evil.
This festival of Diwali, 21fools celebrates new beginnings and the triumph of good over evil, and light over darkness by sowing a seed in the soil instead of bursting fire-crackers. This packaging is a Gift to your friends, family, parents, and kids a pack of Seed Crackers and keeps your planet pollution-free.

Designer : Riya Shah https://www.behance.net/shahriya