January 18, 2021

Polina Zagumenova

Purpur Lube is an universal water-based lubricant. Scent, stains, stickiness or shame free. Feels natural, and nothing else.

Lube’s packaging design shouldn’t scream sex. Purpur Lube perfectly blends into your skincare shelves or doesn’t seem a stranger on your nightstand. The main idea of packaging design is a body heat map made in gradient. What’s more, behind these colorful spots everyone can see a body shape. Have a look and go play with your mind, yourself or your partners.

Designer : Polina Zagumenova http://www.behance.net/Zagumenova

Location : Moscow, Russian Federation

Project : PURPUR Lube