Based on the Brand Essence the “Tradition’s secret”, we decided to highlight the details that Dronningholm has carefully maintained for more than 50 years. To achieve this, we created a series of 15 hand-made illustrations with a botanic and elegant touch. These were aimed at demonstrating the care with which their fruits are chosen Regarding its 50 years of tradition, we kept the serif-style typeface, though we made it somewhat bolder to mimic the satisfaction of tasting such truly delicious fruit. Furthermore, we retouched the original red to make it a little darker, similar to the precious colours that fruits take when they are slowly stewed to make jam. Last but not least, we changed the label material for a texturized paper, to remind us of those secret recipes that our grandmothers kept safe. A warm and human touch, for a regal jam that satisfies even the most demanding of palates.
Location : Barcelona, Spain
Project : DRONNINGHOLM JAM FOR SAARIOINENDRONNINGHOLM JAM FOR SAARIOINEN