February 8, 2021


Oite : Japanese word for in, at, on.

Inspired by the fascination of multi-purpose product, where it is not only applicable on one particular area, it’s also applicable in anytime and at any places, the name Oite was born.

Influence on Oite believes in organic lifestyle, we keep the visual versatile and rustics but yet fresh and modern. Playful layouts and choices of typeface that convey warmth. A hint of personal touch are portray by using hand written elements on certain items.

Designer Pitustudio  http://www.behance.net/pitustudio

Location : Jakarta, Indonesia!

Project : Oite Brand Identity & Packaging