With No and Low alcohol drinks brands gaining popularity in the market, ZONE is an exploration into the future of drinks. In a young category where existing design codes are already prevalent, how do we shake up perceptions with a bar worthy alternative to alcohol for a new generation of drinkers?

With so many craft beer, seltzer and low alcoholic drinks following similar design queues (slim Red Bull style can, white background, nice bit of typography) ZONE’s goal is to challenge graphical conventions within the category whilst still holding its own against the alcohol brands on the market.

ZONE is for people who want a sensorial experience – without compromising their wellbeing. The name -ZONE- provides a blank canvas for us to transport consumers to. Beautifully serene nature photography and hazy portrait paint three distinct ZONEs, triggering the senses, whether it be the sound of crashing waves, or the smell of the tropics. Even the ethos- Mind Thirst- is a play on the senses, creating a double meaning through sight and sound.