Packaging premium of “sublingual trips of CBD” .
Cannabidiol or CBD is a non-psychoactive chemical present in cannabis.
PROBLEM: Millennials & Gen Z are known as “depressed or sad generation”.
THE BIG IDEA: MEN SANA!
Make an intangible tangible, the mental health!
“I want a mind,
a state of mind
where everything is in perfect harmony,
no burns, no worries.
I want a site
where you feel comfortable with me,
the place of my recreation,
my mind.”
VALUE DIFFERENTIATION:
Sublingual strips are an “innovative product within the CBD niche”, being the most reliable, fast, precise & discreet form of consumption.
FLAVOURS:
Eucalyptus, Licorice, Peppermint
PACKAGING SUBSTRATES:
Green: SIRIO Rough Royal Green,280gr
White: SIRIO Rough Jasmine,280gr
Black: SIRIO Ultra Black, 280gr
*All papers are from Fedrigoni
PRINTING PROCESS_
Blind embossing, foiling, stamping, UV Varnish
Designer : Mapko
Location : Valladolidebec, Spain
Project : mind CBD