Packaging is designed to stand out in the market and attract the young generation towards herbal tea. With the increase in pandemic situations, it is important to boost the immunity system. Iced herbal tea can also be helpful to reduce heat in summer. Brooke Bond has a range of Tea like Red label, Taaza, Taj Mahal. Packaging aimed to use bright colors and attract children towards the product by a unique form and design. Popular flavors are lemon, mint, mango, raspberry, pineapple infusion these 3 flavors are created by adding honey and other herbs to revitalize the drink.

Designer : Harshal Kulkarni

Location : Pune, India

Project :  Icyday Iced herbal tea