May 9, 2021

Formascope Design

Prawtein is a Kuwait-based company that provides raw meat for dogs & cats using ingredients free from anything nasty. They are carnivorous, so Prawtein is simulating the closest thing pets might find in nature, but in the comfort of their own home.
Primary target audiences are caring pet owners who are looking to improve the quality of life of their pets.

Challenge: branding and packaging creation


The basis of a brand platform is the naturalness of food. Feeding pets raw meat which contains protein is more nature-friendly than giving them processed food.
Prawtein = protein + raw, the slogan – “as it should be.” On packaging animals are shown in their natural habitat; rabbit in rabbit hole, chicken in farmyard, duck in lake etc., using only a colored line.

Brand concept: Ani Gevorgyan
Art director & designer: Karen Gevorgyan
Illustrator: Armenak Grigoryan
Graphic designer: Armine Petrosyan
Case creation & animation: Lusine Mardanyan
3D visualizer: Pavel Gubin

Designer : Formascope Design

Location : Yerevan, Armenia

Project : Prawtein raw pet food