Shivtara’s legacy goes all the way back to 1920 when the Sahuwala family started making Chakki Atta (whole wheat flour) in traditional stone grinders. While the brand had its origins in Rajasthan, the family later took its operations to the Deccan city of Hyderabad, home to the Deccan miniature style of painting – which is what inspired the visuals on the packaging. We built on this traditional art form to tell the story of how fresh wheat is bought from the farms to the table – incorporating food shots that looked delicious but at the same time, carried a sense of homeliness.
Designer : Diya Pallikal
Location : Chennai, Tamil Nadu, India
Project : SHIVTARA