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September 7, 2021

Bluemarlin

After the successful re-design of their core brand, Kinnie briefed us to define the strategic rationale and design direction for the development of the brand’s
first ever alcoholic beverage – ‘Kinnie Spritz’.

Tapping into the aperitif occasion, the Kinnie brand needed to evolve to serve a more premium and sophisticated proposition, clearly communicating its alcoholic content while maintaining the connection to the core brand.

The design balances a contemporary style illustration, mixed with a classic typography that is evocative of an era. The result feels elegant and timeless, yet full of energy. At the same time, our digital and OOH communications capture the spirit of a ‘Kinnie Spritz moment’, inviting consumers to close their eyes, feel the heat, hear the waves, sit back, and relax. All in all, Kinnie Spritz has been a resounding success.

Designer : Bluemarlin

Location : Somerset, United Kingdom

Project :  Kinnie Spritz

 

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