Melko is the series of packagings for polish regional cheese. Every type of cheese comes from different region in Poland and is made according to tradition. The whole project started with inspiration of polish local culture and analisys of folk ornaments. All the packagings include different ornaments based on costumes from regions concerned – Podhale, Podkarpacie and Sądecczyzna. The colours I chose refer to polish flag which is white and red. Quicksand font chosen for descriptions corresponds with the style of handwritten logo and decoration. The whole design was to be careless and organic, bring to mind folk aesthetics and costumes decorated by hand.
What’s unique about my projects is it’s hand made style. Copying elements of ornaments from folk costumes I wanted to keep the embroidery character. I decided not to follow perfect symetry and geometrical shapes. Furthermore every packaging is completely different in shape but labels create very consistent and connected series.
Designer : Antonina Gorczyca
Location : Warsaw, Poland
Project : Melko – regional products