Evil foods is a brand that produces spicy and savory snacks from natural fruits and vegetables. This product line is spicy-sweet dried fruits without added sugar. The snacks do not use additional sugar, the sweetness is given by the natural fructose of the fruits themselves. Two SKUs: mango-chili-lime and kiwi-jalapeno.

The illustrations are made in a playful psychedelic style. To match the name, the fruits turn into little devils that will burn your tongue when you decide to try them. Fruit characters enliven the brand, and set the tone of voice. Bright colours refer to the bright sensations of tasting.

The fonts are selected with a texture similar to the illustrations. As well as the “non GMO ” and “no sugar added” claims – they also got a similar texture.

Designer : Alexandra Pershina

Location : Moscow, Russia

Project :  Evil fruits – dried spicy snack