Mayfair has planned to relaunch Wobbly as ‘Real Jelly’. Wobbly is mainly meant for target audience from age group 8 to 20 years old. We need to communicate that Wobbly is made of real jelly with fruit pulp. We came up with a concept with the word Jelly connecting with the character Jelly fish. The whole character made out of Jelly. As per the falvour changes the color and look of the character changes. The main aim is to attract the audience and to show that it is made up of real fruit pulp.