Studio h has created new branding and packaging design for Doves Farm, producers of organic flour with a unique character milled from a range of grains and seeds. Studio h was tasked with contemporising the brand whilst retaining their artisanal essence and ethical values, and increasing their organic credentials making organic an everyday choice.
The new Doves Farm logo, unusually dominating the base of the pack, has a contemporary twist with traditional roots. A warm and vibrant colour palette was chosen for the everyday range, alongside quirky linocuts illustrating baking recipes to inspire bakers of all levels. Richer, darker colours are used on the Ancient Grains range, with linocut icons depicting the specialist grains and telling a simple story about the natural environment of organic farming. A design that celebrates the joy of baking.
Location : London, UK
Project : Doves Farm organic flour