Perfeccionista (Perfectionist) is a single-estate wine with limited production that has its origin in a highly personal way of working, considering and understanding nature we call ‘Thoughtful Viticulture’.
In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging was proposed that attaches value to the idea of imperfection.
And for the sake of exclusiveness and added value, the 697 units produced were made to be different to one another. The wood for each case was broken up manually, without a die cutter, and numbered with an ink stamp.
In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging was proposed that attaches value to the idea of imperfection.
And for the sake of exclusiveness and added value, the 697 units produced were made to be different to one another. The wood for each case was broken up manually, without a die cutter, and numbered with an ink stamp.
Designer : Roberto Núñez Studio http://www.robertonunez.com
Location : Barcelona, Spain
Project : Perfeccionista. Bodega Davide.