May 3, 2020

Rice Creative

Agua Bendita is amezcal made in Mexico and proudly original. This mezcal is dedicated to those who defy traditional norms, thus positioning themselves as a brand without rules for all adventurous souls. We created a visual system that illustrates the values of the bgrand, breaking with the rules of traditional mezcal. Agua Bendita is now presented with a metaphorical and playful feel, based on the symbolisms of the Mexican religious narrative, to open a way to experimentation and celebration, because blessed and those who defy common and current norms.

Pizza 4P’s asked us to imagine their first house wine label. The label depicts their story as three vignettes of sharing food and drink around the table; creating a circle of smiles. Make the World smile 4P’s.

Designer : Rice Creative
Location : Ho Chi Minh City, Vietam

Project : Wine 4P’s