July 1, 2020

Ricardo Willson

Sierrazul coffee is cultivated and produced in the Colombian Sierra Nevada by a local native tribe called “Arhuacos” and is sold in Germany. The brand and packaging needed a complete refresh, and for this project was considered a complete phase of conceptual development before a final delivery of the visual identity.

Arhuacos uses a hand-knitted bag called “TUKU IKU” that incorporates a geometric pattern with have specific meanings, these patterns give representations of elements, places, objects and animals.

Designer : Ricardo Willson

Location : Santiago de Chile, Chile

Project : Sierrazul Gourmet coffee