December 19, 2020

Ricardo Pletes

D´Anita is a traditional brand of handmade cookies from Santa Catarina, south of Brazil. Well known for the use of natural ingredients and for its great product quality and taste. After the first design for traditional handmade D’Anita cookies, the brand expanded its product portfolio with the new line “handmade whole cookies”. For this new line, the design seeks a balance between natural and taste. The use of kraft texture and icons highlighting the main product characteristics show its “natural” side, and the graphic elements and color, associated with typography make an easy identification and bring back the D’Anita artisanal identity looking. The result is a design that preserves the “handmade taste” with an integral touch.

Designer : Ricardo Pletes https://www.ricardopletes.design/

Location : Santana de Parnaiba SP, Brazil

Project : D’Anita Handmade Whole Cookies