July 6, 2020

R Agency

Fathers Wine is a small family winery in Ukraine, run by the founder’s children. Their main values are simplicity, sincerity and family. Fathers Wine core idea is not to be another fancy drink, but a good basic wine for everyday.

We created a system of primitive geometrical shapes inspired by traditional Ukrainian symbolics to emphasize Fathers Wine simplicity and show that its secrets are passed down from generation to generation.

On the back of the label we made a family coat of arms generator. It’s s a heraldic shield that people can fill with a set of stickers distributed with every bottle. Families can give them their own meanings or just have fun.

Designer : R Agency

Location : Kyiv, Ukraine

Project : Back to the roots