Terra explorer is a luxury adventure travel operator in Peru. It was born from the joint passions of the passionate travelers Piero and Patricia. They arrived in the Province with an absent mark of apparent personality. The request was that their communication be at the level of what they offered: the itinerary of anyone’s dreams. Terra was screaming for a rebranding. We understood that Terra Explorer has to radiate credibility and security, and that at the same time it should feel adventurous and spontaneous. We create a flexible logo that can unfold and move from a small font. We call this system “The Line”. Thus, we strengthened the idea of travel and movement – alluding to the lines on a map, those you make where there is no signal – without neglecting the fineness of the graphic identity. The promise of Terra Explorer is to “create experiences together”. Warmth and embrace are the linchpin of the brand’s voice and are the ingredient that ends up transforming this trip into an unforgettable memory. “People will forget what you say and what you do. But they will never forget how you made them feel. ” – Maya Angelou.
Location : Arequipa, Peru
Project : Terra Explorer Brand Identity