Packaging and branding design for vermouth of the brand Sociedad Vermutera Lupo.
“Lupo” is a vermouth whose aesthetic revisits the glamour inherent in yesteryear’s cocktail culture. Perfect symmetry and an elegant color combination flank the illustration of a wolf – the wine’s namesake – while also conveying the sophistication and luxury of the roaring ‘20s.
Designer : Moruba
Location : Logroño, Spain
Project : Lupo