July 11, 2020


Packaging and branding design for vermouth of the brand Sociedad Vermutera Lupo.
“Lupo” is a vermouth whose aesthetic revisits the glamour inherent in yesteryear’s cocktail culture. Perfect symmetry and an elegant color combination flank the illustration of a wolf – the wine’s namesake – while also conveying the sophistication and luxury of the roaring ‘20s.

Designer : Moruba

Location : Logroño, Spain

Project : Lupo