Brand strategy, visual identity creation, and packaging architecture system creation for Five-S, Southeast Asian chili sauce. The main objective of this project was to create a packaging experience that adds value to the product and positions it among other premium chili sauces.
The product needed to be recognized as a modern Southeast Asian brand that brings traditional values and flavors into the region’s households. We encapsulated the brand values of simple, modern and elegant in the branding.
Designer : Miquel Padres
Location : Bangkok, Thailand
Project : Five-S