May 23, 2020

Miquel Padres

Brand strategy, visual identity creation, and packaging architecture system creation for Five-S, Southeast Asian chili sauce. The main objective of this project was to create a packaging experience that adds value to the product and positions it among other premium chili sauces.

The product needed to be recognized as a modern Southeast Asian brand that brings traditional values and flavors into the region’s households. We encapsulated the brand values of simple, modern and elegant in the branding.

Designer : Miquel Padres

Location : Bangkok, Thailand

Project : Five-S