The social responsibility has to be cultivated from childhood. That’s why we thought:How can packaging influence children? How can we keep it for long-term use?
Yellow submarine is more than ordinary eco-friendly packaging. The package is interactive, so kids can use it not once or twice, but much more. It can be used as a toy or refilling bottle for shampoo. You don’t need to throw it away.
Every bathing is a travel to an imaginary underwater world with the captain and the seagull – kids new best friends.
Designer : Maksim Arbuzov http://maksimarbuzov.com
Location : Moscow, Russia
Project : Yellow Submarine