Naming, logo and package design for a new cosmetic brand that specializes in alginate facial masks. O’care makes 20 types of colorful masks based on different Ingredients with young women as prime target audience. I used a classic serif font for logo and mixed it with simple, modern identity with simplified geometric icons symbolizing masks ingredients. I was going for design that can be easily discerned and understood to an everyday audience in a retail setting.
Designer : MADE design studio
Location : Moscow, Russia
Project : Identity and package design for O’care