Even though leavened products and babà need no prior introduction, they are encased in a completely white package designed to enhance its purchasing experience.
As if a casket, the packaging aims at protecting the fragile glass as well as building up expectation and mystery. The pulling silicone elements lead to the opening of the packaging through various stages: first the rubber band which fastens the box and then the silicone opening of the vacuum-sealed jar. After easily removing the lid, the product is displayed on a white base, which elevates it showcasing its authenticity and innovation. Thereby unveiled, the product features a thin label, which preserves the transparency of the jar. The circular graphic pattern on the label makes every product unique and recognisable, distinguished by a golden detail, which enhances the packaging and recalls the values of the brand.

Project

 : Invero – panettone