in Môr is a new sea salt infused gin by Anglesey salt makers, Halen Môn. Its Welsh name translates as ‘gin of the sea’, and Jin Môr’s visual identity references the brand’s coastal roots. The bottle label and accompanying roll-out explore the concepts of depth and layering, drawing obvious parallels with the ocean, but also reflecting the depth of flavour offered by a little seasoning. The textured, die-cut front label gives the design physical depth, offering the customer a ‘window’ onto an abstract Anglesey seascape behind. This artwork will vary seasonally or with each batch to mirror the ever-changing characteristics of the sea.

Project : Jin Môr