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August 11, 2020

David Byerlee Design

Shottesbrooke required a new look for an exclusive line sitting outside their usual brand parameters. The aim was to create a unique and intriguing wine range under the brand – a creative series of wines targeting a more ‘daring’ demographic.

Intended as an ode to the winemaker’s love of the ocean, the labels feature a series of abstract ‘fluid’ artwork. Accompanied by purposely minimalist branding – unconventionally giving the art maximum and undivided attention. Brought to life via reflective stock and matt high-build varnishes – allowing for maximum shelf-stand-out by sparking the consumer’s interest and imagination.

Designer : David Byerlee Design

Location : McLaren Vale, Australia

Project : Shottesbrooke – Tide Chaser Series

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