December 31, 2020

Cheng Li Yen

Brand image concept:
The boss hopes that this brand is affordable food that all kinds of people can taste. And these different people come together because of this brand. And then create emotions between people.
Let saltwater chicken in Taiwan is a traditional delicacy that you want to eat all the time.
The vision is the “free people”, “lovers”, “family” and “busy people” of the four major ethnic groups. And these people come together to show the warmth of Taiwan’s humanity. Let saltwater chicken become a food close to life.

Location : Changhua City, Taiwan

Project : Mr. Huang’s saltwater chicken.