October 15, 2020


The McBride Sisters came to CF Napa to design a new canned wine with a purpose – to support their ongoing mission to diversify the wine industry. Through the SHE CAN Professional Development Fund, the brand promotes the professional advancement of women in the wine industry.

A hand-drawn illustration of the McBride Sisters’ lioness is the central icon of the packaging, representing female empowerment and a reminder that SHE CAN do anything. Her flowing mane is adorned with a crown of flowers and fruits, representing the unique notes in each of the wines.

Designer : CFNAPA

Location : Napa, CA, USA

Project : SHE CAN