Sens is a company with a mission: to change the way we eat. They hope to teach people that there is a sustainable alternative to conventional protein sources — insects. The challenge of the project was to create a visual identity that is modern and communicates the futuristic ideas of the company, while also building an appealing food brand for regular consumers. The solution came from the brand’s new claim: maximum nutrition/minimal harm. Starting from this idea, I created a visual identity rooted in contrasts, based on 45 degree angles inspired by the slash symbol. A style of collage was also created in order to bring emotion and taste appeal into the packaging design and the brand communication.
Designer : Andreea Bora
Location : Prague, Czech Republic
Project : Making sens of eating insects