Dimple is the first direct-to-consumer contact lens subscription service in Australia. From the identity system to the packaging and the website, Universal Favourite designed the brand with Dimple’s millennial market at the forefront of their minds. The focus on Dimple’s audience led to the creation of an innovative human-centered design solution.
More information on the press release attached
Designer : Universal Favourite
Location : Sydney, Australia
Project : User-centric brand system for contact lens start-up, Dimple